Today, we're diving into a case study of a recent client – a journey that turned Loumi Skincare's ideas into a captivating visual reality. Buckle up as I take you behind the scenes of the process that transformed their brand’s visual identity into a perfect balance of color and vibrance!

I looove color and want that to be a foundation of all my imagery, including my beauty photography, so I planned a portfolio shoot with an amazing team to fill in some gaps! Portfolio shoots are so fun because I have full creative control and get to collaborate with a close team to create something all of us are excited about.

For this specific campaign idea, I was inspired by a night out on the town with bright lights, dark backgrounds, and lots of movement. I instantly saw blue and neon yellow as the set colors in my mind, and set out to find the perfect night-on-the-town product for this scene. Milk Makeup to the rescue!

It was a cold and blustery day outside, but inside it was warm, glowy, and packed with pop. The contrasty light screamed of warmth, which was a welcome sight after a reeeally long, dark, cold winter here. I used the blue backdrop to simulate a blue sky, which helped to sell the spring fantasy even further.